According to this Gartner press release, the worldwide market for CRM solutions has grown 12.5% since last year in 2007. Looks like there’s now solid evidence businesses are catching on to the benefits of a CRM solution… or even better, xRM.
But one of the highlights of this story is that Microsoft Dynamics CRM revenue grew 75% last year. Much of the success was attributed to the trend in SaaS, with the likes of Microsoft CRM Online and Salesforce.com.
Software as a Service (SaaS) continued to drive the market forward, representing nearly 20 percent of total CRM software market revenue in 2008, up from just over 15 percent in 2007. Interest in social networking and social software also escalated in 2008 as businesses were confronted with the sales, marketing, and serviceability impact of increasing consumer participation in online forums.
SAP continued to be the market leader accounting for 22.5 percent of worldwide CRM software revenue in 2008 (see Table 1), but this is down from a 25.5 percent share in 2007. Microsoft experienced the strongest growth rate among the top 5 vendors, as its revenue increased 75 percent in 2008.
I’ve been busy on a couple projects lately, so I’m predicting there will only be more in the near future! Let me know if you’ve personally seen more CRM business too.